Designed high-quality assets for Learning A-Z, a SaaS-based EdTech company that supports teachers and classrooms with an online reading suite of products aimed at K-5 schools.
Honed a ‘paradigm shift’ in the problems we were trying to solve.
Invented a game as part of the recruitment program – designed, wrote requirement documentation for, and created all artwork assets and the overall gaming experience that won the engineers a Design Day Award.
Designed, wrote documents for, and populated a deep avatar system for children to spend currency earned through reading. Developed the concept of badges to support children’s good reading habits.
Partnered with UNICEF to develop a series for humanitarian aid projects supporting underserved children and those in conflict-stricken regions. Users were challenged to donate stars (in-game currency) that gave real-life beneficiaries in real life access to meals, clean water, and school supplies.
Analyzed the customer journey and improved the product strategy by focusing on the student side of the software. Improved the experience for young learners with reward systems, incentives, and immersion.
Collaborated with game designers, artists, engineers, and programmers to ensure a seamless execution.
Mentored young designers with constructive feedback and improved our efforts for synchronized workflow. Fosters an engaging and positive work environment with the goal of driving real impact.