Designed high-quality assets for Learning A-Z, a SaaS-based EdTech company that supports teachers and classrooms with an online reading suite of products aimed at K-5 schools.

Has a knack for solving complex problems through simplifying the user experience.  Honed ‘paradigm shifts’ by reframing tough issues as opportunities for user engagement.

Invented a game as part of the recruitment program – designed, wrote requirement documentation for, and created all artwork assets and the overall gaming experience that won the engineers a Design Day Award.

Designed, documented, and populated a deep avatar system for children to spend currency earned through reading. Developed the concept of badges to support children’s good reading habits.

Partnered with UNICEF to develop a series for humanitarian aid projects supporting underserved children and those in conflict-stricken regions. Users were challenged to donate stars (in-game currency) that gave real-life beneficiaries in real life access to meals, clean water, and school supplies.

Analyzed the customer journey and improved the product strategy by focusing on the student side of the software. Improved the experience for young learners with reward systems, incentives, and immersion.

Collaborated with game designers, artists, engineers, and programmers to ensure a seamless execution.

Mentored young designers with constructive feedback and improved our efforts for synchronized workflow. Fosters an engaging and positive work environment with the goal of driving real impact.

Supported graphic design and visual asset creation for Choon’s Design. The flagship product is the Rainbow Loom, an award-winning, international product (rubber band-like crafting tool) that is used by a huge range of demographics. The product won Toy of the Year in 2014.

Unified branded content and a community with the goal of engaging with an audience across Facebook, YouTube, and Pinterest. Oversaw the development of content across a large-scale social network of craft sharers.

Responsible for product design, logo design, and prototyping for online marketing materials and package design. Utilized Adobe Creative Suite to retouch product photography and trained junior members to assist.

Launched a strategic design of 4 new products while modernizing the design but retaining brand recognition. Earned the company nominations for industry awards. Supported product releases in major mass-market retailers in the US, as well as over 70 other countries.

Developed UX/UI strategy built on usability/functionality, not solely aesthetics. Utilized data-derived insights to make intellectual decisions related to core, trends, and new functions.

Created original designs and illustrations for a packaging and paper-product manufacturer. Worked for major clients including Meijer, Kroger, Jet’s Pizza, HEB, and Giant Eagle.

Designed plates, bags, and packaging, overseeing the process from conceptualization to print runs. Handled direct communication with clients, vendors, and managers. Developed follow-up campaigns to stay interactive with long-term clients and maintain strong relationships.

Responsible for color-matching ink to pantone swatches, and color-separations for production of printing plates.

Responsible for a flash-delivered social literary game for children ages 7-10. Responsible for owning the user interface design strategy, creating virtual goods, game design, and implementation.

Selections from 20 years of personal work and commissions. Illustration, digital painting, printmaking, logo design, album art, woodworking and more.